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Saturday, July 9, 2011

Cars and Drivers

Cars are symbol of Technology Innovation and Drivers are symbol of Behavioral progression on the roads and India is a country which is the example of mismatch between the two. It is a simple demand and supply mismatch. Wheres as car are in ample supply , thanks to global major presence in India and behavior is in short supply thanks to our DNA, which treats good behavior as once in a year ritual like Diwali and holi.

Seeing more and more cars on Indian roads brings more and more drivers. These boys, girls, men and women, some educated, some highly educated and some un-educated, drives these TECHNOLOGY wonders seating on the front seat and keeping the BEHAVIOR on the back seat , some even leaving it behind home and some WHO do not have it at all. Like the licence , which we can manage, they also some how manage , by some time hitting, some time missing, and always blaming the guy in the next car.

Car companies have a responsibility, government has a responsibility and together they can do something. What?- stop making cars in India for next 5 years!!!!!!!!. In the interim [period make the GM, Ford of the worlds partners in developing roads and changing behavior of the drivers.

That will be CSR of auto industry towards India.

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